Chateau Denmark hotel review: Rock and roll hotel turns it up to 11

As any discerning rock and roll fan will tell you: there’s nowhere in London steeped in the kind of musical history that Denmark Street has to offer.

The area, known affectionally as Tin Pan Alley, is the kind of place where you’ll immediately wish that the walls could talk and tell you the tales of the stars who have passed through. It’s a street that has played a formative role in the careers of stars such as The Rolling Stones and David Bowie, as well as being the home of celebrated guitar shops.

But in 2024, it’s gone through a regeneration that celebrates the best of that heritage and injects it with a thoroughly modern twist. For starters, there’s the looming presence of the Outernet development, which opened in 2022 as the largest purpose-built venue in central London since the 1940s.

And if you’re looking for somewhere to top off your own personal musical pilgrimage, Chateau Denmark wants to be the answer. The recently opened development is a combination of boutique hotel rooms and apartments that span the eclectic mews and mansions of Denmark Street – located just a stone’s throw from Charing Cross Road.

When RS UK arrived at the hotel on a quiet Tuesday evening, we were politely told check in staff weren’t at the front desk and waited ten minutes until we could get to our room. It’s hardly something with the potential to ruin a trip, but it could be an unwelcome start for any guest that has forked out in excess of £300 off-peak and even more during the busier times of the year. Similarly, you’ll do well to find the reception without asking directions. It’s well disguised to blend in with the neighbourhood, but perhaps almost a little too well.

Thankfully, then, the rooms prove more than worth the wait. Our room, located in a residential block across the road from the reception, shows that they’ve truly nailed the rock and roll aesthetic here. The contrasting palette of black floors and blood red walls give off the feeling that you’re about to host your own after-party for the ages, while a huge bath tub comes complete with a fully stocked cocktail cabinet opposite. Decadence, and the chance to live your own rock fantasy, is very much the goal here. There’s also an impressive Void speaker system in apartments, if you want to take the whole thing a step further.

As for food, there’s no actual restaurant at the hotel, but the Thirteen bar at the end of the road offers up an array of luscious cocktails and top notch sushi to boot. The service and initial welcome upon entry felt a little distant and cold for the central London prices at hand, but the food – catering to the sensibilities of every Sushi fan – made up for it.

Ultimately though, it’s a great chance for music fans to live out their own fantasies and it’s a stone’s throw from Soho too – which means that you can continue that dream when you hop out of an incredibly comfortable and large bed the following morning. A lengthy stay here might burn a hole in the wallet of an everyday fan, but for the most part – this is a place that consistently turns it up to eleven.