Omri Hurwitz on building a media empire

One of tech’s leading marketers is Omri Hurwitz. At just 28 years old, he has already established himself as a formidable force in the realms of tech marketing and media strategy. His firm, Omri Hurwitz Media (OHM), represents high-profile startups and billionaires and has also made the transition from being only a media operator to a media owner and investor, with a wide range of equity in a portfolio that consists of Media publications, TV Channels, Podcasts, and Social Media pages. The move made Hurwitz a significant power player.

Hurwitz’s innovative approach blends traditional media with the dynamic reach of social media. Reflecting on this integration, he recalls his early days writing for Forbes and other leading magazines while actively engaging on LinkedIn. He quickly realized that amplifying his articles through social media created a substantial impact. “I became obsessed with integrating traditional media with social media,” Hurwitz explains. “They complement each other effectively, offering both the authority and validation of traditional outlets and the extensive distribution power of social media.”

Representing some of the biggest names in tech, Hurwitz’s firm manages the delicate task of shaping public images. This requires a unique mindset characterised by focus and stamina. “You need to think several moves ahead while also being extremely present,” Hurwitz states. “Media is volatile, and you constantly juggle between dictating and responding. We aim to dictate more than we respond, which demands strength, intelligence, and emotional control.”

To cultivate this mindset, Hurwitz engages in consistent activities such as praying, meditating, reading, and writing, which help him gain inner strength and clarity.

The ambitious leap into media ownership and investment, particularly in a veteran industry like media, was a calculated move. Hurwitz always envisioned OHM as more than just an operator. Conversations with leading venture capitalists and hedge fund managers solidified his resolve to become a media owner. Initially met with skepticism, Hurwitz’s detailed and assertive strategy eventually garnered respect and interest from board members. “We understand modern media in a way that has helped us build media marketplaces. Outlets that we own equity in appreciate that. Capitalism works,” he asserts.

Building a vast network of investors, entrepreneurs, and media personalities hinges on authenticity and alignment of incentives. Hurwitz emphasises the importance of honesty and genuine relationships. “People don’t have the patience for nonsense. They want to know what you really think and if you can help them. This is the core of healthy relationships,” he explains. Actions, he believes, speak louder than words. Demonstrating care and delivering results foster trust, embodying the philosophy of playing long-term games with long-term people.

OHM is well-versed in both B2B and B2C verticals, with a client base comprising 70% B2B and 30% B2C brands. Despite differences, Hurwitz notes that the overarching narrative framework remains consistent, as both ultimately involve selling to people. In B2B marketing, it’s crucial to consider the right stakeholders and their roles, while B2C tends to be more straightforward.

Looking ahead, Hurwitz envisions a more decentralised media landscape. He anticipates the rise of independent outlets and media groups like The Daily Wire, alongside reporters choosing independence via platforms like X, LinkedIn, Substack, and YouTube. Personal brands, he believes, are becoming stronger and more impactful than company brands. “People trust people they trust. That’s the name of the game, and many have the chance to build great relationships and provide great impact through media. We are happy to be a big part of it,” Hurwitz concludes.

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