Step up your eyewear game: A$AP Rocky named first-ever creative director Of Ray-Ban

Ray-Ban is stepping into a bold new era, appointing A$AP Rocky as its first-ever Creative Director. Known for his genre-defying style and cultural influence, Rocky will lead Ray-Ban Studios, the brand’s creative hub, shaping future collections and campaigns. His debut project is the Blacked Out Collection, a fresh take on Ray-Ban’s Mega Icons, featuring ultra-black lenses and gold-plated details, set to launch in April 2025.

A$AP Rocky is renowned for his bold fashion choices, whether it was tailored suits, sleek sunglasses, or a calm, composed demeanour, he turns heads while creating a fashion moment.

This partnership merges Ray-Ban’s rich heritage with Rocky’s future forward vision, marking a pivotal moment for the brand. Also, keen-eyed fans may have already spotted Rocky sporting Ray-Ban sunglasses in recent months. “I’ve always admired Ray-Ban’s ability to stay true to its roots while evolving” says Rocky. “I’m excited to develop the next chapter for an iconic brand.”

Ray-Ban President Leonardo Maria Del Vecchio echoes this sentiment: “Ray-Ban is more than eyewear—it’s a lifestyle. A$AP Rocky’s ability to push creative boundaries aligns perfectly with our brand’s DNA.”

Beyond eyewear, Rocky’s influence will extend to campaign direction, store redesigns, and integrating music, fashion, and art into Ray-Ban’s identity. With his signature aesthetic and fearless creativity, this collaboration redefines what’s next for Ray-Ban.

For more information, visit ray-ban.com