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10 February 2025 10:07 AM

Rolling Stone UK partners with IQOS and ZYN to elevate the Future of Music

In partnership with IQOS and ZYN

By Rolling Stone UK

Composite of a woman on a DJ deck with a ZYN product on it and a woman holding an IQOS product
Future of Music, supported by IQOS and ZYN has arrived (Image: PMI)

Rolling Stone UK is teaming up with IQOS and ZYN to bring the Future of Music to life – our celebration of the most innovative artists shaping the sound of tomorrow.

The partnership unites three forward-thinking forces – IQOS, ZYN and Rolling Stone UK – around some of the biggest events in 2025’s music calendar.

The Future of Music, supported by ZYN and IQOS is all about honouring the artists and creators who are redefining the musical landscape. It’s not just about recognising talent – it’s about acknowledging the technological advancements and cultural shifts influencing how we experience music today.

IQOS: Providing a viable alternative to smokers who don’t quit or switch away from cigarettes

An IQOS device sitting on a DJ turntable
IQOS is a heat-not-burn device that heats tobacco and non-tobacco sticks, and is a better alternative to cigarettes. (Image: PMI)

IQOS is a heat-not-burn device that globally has changed the tobacco industry for good. It heats tobacco and non-tobacco sticks and is a better alternative to cigarettes, with no smoke, less smell and no ash. With more than 30million IQOS users globally, IQOS is on a mission to replace cigarettes for all adult smokers who don’t quit.

ZYN: Revolutionising nicotine consumption

A man spinning tracks on a DJ deck with a ZYN container sitting on it
ZYN’s nicotine pouches allow users to live in the moment without interruptions. (Image: PMI)

ZYN nicotine pouches offer a different way to experience nicotine. With nicotine pouches, there’s no smoke, no vapour, no device or other equipment needed. So with ZYN, you can stay in the moment and experience those iconic encores and magic music moments without missing a beat.

What to expect from Future of Music, supported by ZYN & IQOS

Initially an annual highlight of Rolling Stone UK’s editorial output, the Future of Music is now being transformed into a live event – coming very soon. Set to be one of the most anticipated events of the year, the The Future of Music, supported by ZYN and IQOS will bring together a selection of artists from Rolling Stone UK’s Future 25 list for unforgettable performances. Attendees can look forward to a night filled with music from cutting-edge artists, showcasing the trends and sounds that are shaping the future. It’s about celebrating creativity, diversity, and the spirit of change that defines music. Stay tuned for more exciting news.

IQOS and ZYN are not risk free and provide nicotine, which is addictive. Only for use by adults.

Philip Morris Limited has a commercial agreement with Rolling Stone UK. This article was created in partnership with IQOS and ZYN.

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