The bass drops. The crowd surges forward. The headliner kicks into that song you’ve been waiting for all night – the one everyone hopes they’ll play but never knows for sure. And you’re right there in the middle of it all, caught in that perfect moment when everything clicks.
ZYN’s nicotine pouches offer something genuinely useful for adult festival and gig-goers who smoke or vape – the ability to consume nicotine in a discreet way without impacting others. Just place a small pouch under your lip, and you’re sorted. No smoke, no vapour and no equipment.
As one of the pioneers of smoke-free products, ZYN is helping existing nicotine users reshape their nicotine experience, with a convenient alternative that fits seamlessly into your lifestyle.
This month, ZYN brought Rolling Stone UK’s Future of Music to life at OMEARA London with an incredible live event. The Future of Music, supported by ZYN showcased genre-bending Belfast artist Jordan Adetunji, new innovator Chloe Qisha, and recent MOBO winner Pozer at the intimate railway arch venue.
Each act chatted about their burgeoning careers with host and Radio 1 DJ Sian Eleri, before taking to the stage to show us what they do best. And after the crowd was suitably wowed, DJ Tara Kumar brought the vibes way into the small hours.
ZYN are also building year-round relationships with venues and artists, supporting the spaces and talent that keep the UK scene thriving. As 2025 continues, ZYN has more ambition to pursue artist collaborations and focus on championing talent. They aim to create opportunities for discovery that benefit both artists and audiences alike.
For music lovers who use nicotine, the connection is straightforward – ZYN’s discreet pouches mean you can stay put during those crucial festival moments without compromise. Anyone who’s ever missed a legendary encore or surprise collab knows exactly why that matters.
Gigs and festivals aren’t just about the music – they’re about the electricity in the air when a crowd moves as one, the split-second of silence before a massive drop. These are the things that turn a great night into an unforgettable one, the kind you’ll be talking about for years.
ZYN helps ensure you don’t miss those once-in-a-lifetime moments. And in the unpredictable world of live music, where timing is everything, that’s something worth having in your pocket.
ZYN is not risk free and provides nicotine, which is addictive. Only for use by adults.
Philip Morris Limited has a commercial agreement with Rolling Stone UK. This article was created in partnership with ZYN.