Handling media in 2025 comes with new challenges. Misinformation spreads fast, and AI-generated content floods digital platforms. A poorly worded headline can spark an instant backlash, making strong PR strategies essential. Traditional ads have lost their punch—brands need to be clear, engaging, and real to maintain trust.
The best PR agencies in 2025 don’t focus only on securing media coverage. They protect reputations, analyse data, and develop brand stories that drive results. Whether managing crises, helping companies establish a presence in their industries, or building connections with audiences, these firms keep businesses relevant.
For companies looking to strengthen their image, attract investors, or expand their audience, PR is a smart investment. Here are ten agencies that are making a difference this year.
1. Baden Bower
Baden Bower leads in securing media coverage. No other agency matches its ability to help its clients get featured in Forbes, Business Insider, Elle, and other top-tier networks. This exposure strengthens brands, increases recognition, and drives measurable growth.
Instead of relying on traditional pitching methods, it guarantees placements with a money-back promise. This strategy drove significant success in 2024, achieving 136% year-on-year growth, a 264% surge in net profit compared to the previous year, and a 119% rise in new clients, reinforcing its effectiveness.
Under CEO AJ Ignacio, Baden Bower has expanded globally, blending established PR methods with new technology. The public relations sector is projected to hit $133.82 billion by 2027, and Baden Bower stays ahead by using strong media connections and data-driven storytelling. Recognised by Forbes as a top PR firm, it continues to change how brands gain attention and credibility.
2. Edelman
Edelman is the largest PR agency, operating 60 offices with a team of 6,000. Founded in 1952 by Daniel Edelman and now led by his son Richard, the company keeps up with media trends and audience expectations.
Its annual Trust Barometer, a widely referenced study on public trust since 2000, revealed in 2025 that 70% of people believe government officials, business leaders, and journalists distort the truth. As trust declines, clear and honest communication matters more than ever.
Following a restructuring that reduced its staff by 5.3%, Edelman remains focused on long-term stability. Richard Edelman expects strong performance this year, emphasising direct engagement and meaningful content.
3. Real Chemistry
Real Chemistry, formerly W2O Group, has earned a strong reputation in healthcare PR. It is now the second-largest PR firm in the U.S. and the leading agency specialising in healthcare, according to O’Dwyer’s.
Founded by Jim Weiss in 2001, the company started as a solo consultancy and grew into a PR firm known for digital-first strategies. It uses data to fine-tune messaging, helping brands reach their audiences with more accuracy.
For healthcare businesses looking for visibility, Real Chemistry understands how to get an article written about you in the industry’s top media outlets. With 15 offices across the U.S. and Europe, it has expanded its services beyond healthcare, now offering analytics, creative development, and digital marketing.
4. Inizio Evoke
Inizio Evoke, formerly known as Evoke, has updated its branding and structure to focus more on health and life sciences. The company now operates through six divisions specialising in communications, media, transformation, and access solutions.
Instead of relying on rigid agency structures, it tailors services to match each client’s needs. CEO Reid Connolly emphasises blending data with human-centered storytelling to make healthcare messaging more engaging.
The agency continues to expand, ranking sixth among North America’s largest medical marketing firms in 2023, according to MM+M Agency 100. Revenue grew by nearly 17% in 2022, reaching $365 million. With a strong range of healthcare communication services, it remains a trusted choice for businesses in the medical field.
5. APCO Worldwide
APCO has refreshed its identity after 40 years, dropping “Worldwide” from its name and introducing a new logo, the “Uncommon A.” This symbolises a balance between stability and flexibility in today’s media climate.
Founded in 1984 by Margery Kraus, APCO has grown from a one-person firm to a company with over 1,200 employees across 32 offices. It specialises in corporate communications, market-entry, philanthropy strategy, and government relations.
Revenue increased by 8% in 2022, reaching $186.3 million. Known for bringing new ideas into PR, APCO helps clients deal with complex situations while fostering a culture that encourages collaboration and professional growth.
6. FINN Partners
FINN Partners, an independent PR and marketing agency, focuses on building authentic connections between brands and audiences. Founded in 2011 by Peter Finn, the agency values teamwork and creative thinking.
It provides services in digital strategy, social media, and brand communication across industries such as healthcare, technology, arts, education, and consumer goods.
The agency does more than run campaigns—it helps shape public perception and strengthen reputations. With offices worldwide and professionals from diverse backgrounds, FINN Partners applies hands-on experience to every project.
Through its “ONE FINN” philosophy, the agency stays committed to making a meaningful impact on clients, employees, and communities.
7. Ruder Finn
Ruder Finn, one of the largest independent PR and creative agencies, continues to hold a leading position in the industry. It ranked #2 on Observer’s PR Power List for the second consecutive year in 2025.
Since 1948, Ruder Finn has evolved with changes in media and communication, keeping a strong focus on individuals, digital-first brands, influencers, and online communities.
Under CEO Kathy Bloomgarden, the agency has embraced new technology, introducing its AI-powered tool, rf.aio, to enhance PR strategies. It has also expanded its digital marketing and B2B storytelling capabilities.
Client trust remains a priority, and the agency consistently challenges conventional PR methods. With offices across three continents, Ruder Finn provides expertise in healthcare, technology, brand strategy, and workplace communication.
8. Coyne PR
Coyne PR continues to make a name for itself in healthcare communications. It was a finalist for Outstanding Agency Practice at the 2025 PRWeek U.S. Healthcare Awards for the fourth year in a row.
Coyne PR’s success extends beyond healthcare. It was also a finalist in the Best in Social Media and/or Influencers – OTC category for its “CeraVe Embarks on a Multi-City Drama Free Cleansing Tour” campaign. Designed for Gen Z, the campaign combined dermatologist-led education with engaging social media content. It generated over 61 million video views, 25,000+ product giveaways, and a 70% boost in social engagement from the previous year.
Under President John Gogarty’s leadership, Coyne PR encourages fresh ideas and high standards. The agency moves past traditional PR, using modern strategies and technology to deliver strong results across multiple sectors.
9. Prosek Partners
Prosek Partners, one of the top PR firms for startups, is known for financial communications and branding. Founded by Jennifer Prosek in 1991, it has grown steadily while focusing on financial services.
In 2024, it played a central role in launching SCI Ventures, the first-ever venture philanthropy fund for spinal cord injuries. The campaign used media placements and speaking events to boost awareness and attract attention from startups and investors.
Prosek continues to expand, reporting a 14.5% revenue increase in 2022. It has also broadened its services to include special situations, ESG, government affairs, and brand marketing.
10. Zeno Group
Zeno Group continues to gain recognition in public relations. It was named Outstanding Large Agency at the PRWeek U.S. Awards 2024 and reported an 8% revenue increase in the U.S., bringing in $116.8 million.
Its use of data-driven storytelling has led to major growth. Employee engagement jumped by 150%, while Zeno Health + Wellness saw a 50% increase.
With multiple industry awards, Zeno Group builds campaigns that drive business success while making a social impact.
Public relations remains essential for businesses that want to stay visible and trusted. As media platforms expand, companies must adjust their communication efforts to stay connected with their audiences. A solid PR plan builds trust, strengthens reputation, and keeps brands at the center of important discussions.
Rolling Stone UK newsroom and editorial staff were not involved in the creation of this featured content