PULSE+: A New Standard in Hydration for English and European Football throughout Major Arenas

There is a rising trend in the sports world of enhanced water brands partnering with major English (and European) football teams, bringing health-driven hydration to fans and athletes alike. Brands like Prime were one of the first to enter the arena, leveraging the celebrity and young audience of their founders Logan Paul and KSI. PULSE+ is another brand that has secured multiple major sporting partnerships. PULSE+ is resonating with fans across the UK and Europe due to its commitment to co-branded mineral-rich spring water, hydrating elite athletes, health-conscious consumers, and ultras who want to support their club every chance they get.

Elevating Hydration Across Premier League Football Clubs

PULSE+ has secured partnerships with some of the biggest names in European football, making it the premier hydration choice for Premier League giants and the number-one choice for Ligue 1 leaders.

For Manchester City, fresh off a historic treble win, PULSE+ co-branded water is a top hydration choice aligned with the club’s standards of excellence and fitting for the top team of the past decade. Known for a fast-paced, demanding play style, City’s athletes benefit from the natural minerals in PULSE+ spring water that support sustained energy and muscle recovery.

Liverpool, currently leading the Premier League, boasts one of the most loyal and worldwide fanbases. With PULSE+ co-branded water now available, fans have a quality hydration option that complements their enthusiasm and supports the intensity of game day. Liverpool’s collaboration with PULSE+ reinforces the club’s commitment to health and peak performance for both players and supporters.

Chelsea, which has made a strong return to competitive form this year, brings PULSE+ water to its home games, ensuring hydration that supports the club’s focus on renewed strength and resilience. As the club re-establishes itself as a formidable team with exciting new signings, the PULSE+ collaboration provides a forward-thinking hydration option for fans looking to celebrate their team’s success. Fans can also get PULSE+ water at the Millennium and Copthorne Hotels at Chelsea Football Club.

Ligue 1 Football Clubs Too

In France, PULSE+ extends its reach through a partnership with PSG, one of the world’s most influential football brands with star-studded rosters and a massive international following. PULSE+ co-branded water allows PSG fans to connect with the team’s performance-driven ethos while enjoying a hydration option that reflects the club’s standards for quality.

Olympique Lyonnais, a storied name in French football, and RC Lens, with a passionate local fanbase and recent success, further solidify PULSE+’s influence across Ligue 1. With co-branded water at their games, PULSE+ provides an option that aligns with each club’s competitive spirit and the energy of their supporters, making hydration a meaningful part of the game-day experience.

Presence in Iconic Arenas and Cultural Venues

In addition to individual club partnerships, PULSE+ is available at some of Europe’s most prominent arenas, enhancing hydration access at events across sports, music, and culture.

PULSE+’s high-quality natural spring water is available at Accor Arena. Also known as Bercy Arena, Accor Arena holds a storied place in Parisian and international culture, serving as a host to a wide array of historic events in sports, music, and entertainment since its opening in 1984. With a capacity of over 20,000, it has welcomed some of the world’s most iconic performers, including Prince, Madonna, and Bruce Springsteen, making it a landmark venue for live music in Europe. The arena has also played a pivotal role in sports history, hosting the annual Rolex Paris Masters tennis tournament, a key stop on the ATP Tour that draws top players each year. Recently, the arena was a major venue for the Paris 2024 Olympic and Paralympic Games, where it hosted artistic gymnastics, trampoline, and basketball, further solidifying its reputation as a world-class sports facility. Additionally, it has served as a venue for major international sporting events like the NBA Paris Games and high-stakes boxing matches.

PULSE+ is the health-conscious hydration partner at LDLC Arena, one of France’s most versatile indoor venues located near Lyon. With a capacity of up to 16,000, the LDLC Arena combines modern design with state-of-the-art facilities, hosting a variety of events from French basketball to major esports tournaments, drawing fans from across the region.

At the Adidas Arena, Paris’s state-of-the-art multi-purpose venue in the La Chapelle neighborhood, PULSE+ serves as the premier water option. Opened in early 2024, Adidas Arena offers an intimate yet versatile setting with a capacity of 8,000 for sports and up to 9,000 for concerts and cultural events. During the 2024 Paris Olympics, Adidas Arena played a key role as a host for major competitions, including badminton, rhythmic gymnastics, and powerlifting, Post-Olympics, it continues to serve as a dynamic hub for Parisian sports and entertainment, now home to Paris Basketball and a popular venue for high-profile events such as the League of Legends World Championship semifinals. With PULSE+ as the hydration partner, Adidas Arena combines cutting-edge design with a commitment to health, enhancing the experience for fans and athletes alike.

Through these arena partnerships, PULSE+ reinforces its mission to make quality hydration accessible across Europe’s largest and most vibrant venues, catering to the needs of diverse audiences and athletes alike.

A Health-Driven Approach to Hydration

At the core of PULSE+’s offering is its natural mineral water, sourced from local European mountain aquifers and enriched with essential minerals like calcium, magnesium, and potassium. These minerals play key roles in supporting muscle function, nerve signaling, and cellular hydration, which are critical for the athletic performance and endurance demanded by top-tier football clubs and their fans. Unlike purified water, which lacks these naturally occurring minerals, PULSE+ delivers hydration that aligns with the body’s natural needs.

Beyond its standard spring water, PULSE+ offers a range of enhanced options that appeal to both players and fans. Electrolyte and alkaline waters provide tailored support for energy and pH balance, while chlorophyll and collagen-infused waters can offer anti-inflammatory and skin health benefits. This variety allows fans and athletes to choose hydration that aligns with their wellness goals, making PULSE+ more than just a bottled water brand.

Cultural Integration

Further embedding itself in European culture, PULSE+ is also available at iconic sites such as the Eiffel Tower, where tourists and locals alike enjoy a quality hydration option during their visits. This integration supports PULSE+’s vision of providing trusted hydration in all types of settings, from sports arenas to cultural landmarks, meeting consumers wherever they seek refreshment and connection. PULSE+ is also carried in retail stores across Europe and the UK including Auchan, Carrefour, Sports Direct, Monoprix, Lagardère, among others.

Conclusion

PULSE+ exemplifies the evolution of hydration in sports and culture, combining natural integrity with thoughtfully enhanced options. Through its partnerships with elite football clubs and iconic European arenas, PULSE+ is helping set a new standard for hydration across the UK and Europe.