Meet Eric the Jeweler Behind Mavani and Its Iconic, Blingier-than-Ever Designs
In partnership with Tomorrows Group
By Ethan Stone
In the world of luxury jewelry, few names command attention like Eric the Jeweler, the founder and creative director of the internationally acclaimed Mavani brand. Over the past decade, Eric has established a legacy defined by impeccable craftsmanship and unapologetic boldness. As a first-generation jeweler in New York City, he has reimagined modern luxury – celebrating individuality and pushing design boundaries.
Eric the Jeweler’s Unique Approach to Modern Luxury
Today, Mavani is synonymous with statement-making pieces that are anything but subtle. Eric has been the go-to jeweler for A-list celebrities in the last decade, building an incredible name and reputation for himself. His influence on modern jewelry design is undeniable, with signature statement pieces serving as his hallmark. Early in his career, Eric found a lot of inspiration in the Medusa-inspired head, considering an instant icon of bold style. Recent standout pieces include ASAP Ferg’s custom 3D horse chain, created in tribute to ASAP Yams.
Each Mavani piece is an homage to the brand’s obsession with perfection. From the initial consultation to the final settings and placements, the team is a partner involved in every step of the process. Working with the finest gold, diamonds, pearls, and gemstones, Mavani sources its materials from the world’s premier diamond regions—including Belgium, Israel, and Russia—guaranteeing unmatched cut, color, and clarity. Whether it’s bespoke chains or sophisticated timepieces, every design reflects his commitment to exceptional quality and creativity.
How Mavani Became a Go-To Brand for A-List Celebrities
His star-studded clientele just can’t get enough. Icons like Kim Kardashian, NBA champions Jayson Tatum and Jaylen Brown, international soccer stars, and global music legends such as Drake, Doja Cat, Playboi Carti, and Karol G trust Eric and his team of meticulous artisans to bring their vision to life.
“Bling factor is important,” Eric says with a grin, “but it’s about artistry, history, and how these elements come together to create something unforgettable. I want my pieces to stand out, but more importantly, I want people to feel empowered when they wear them. Every stone, every setting, every design has a purpose and is an extension of you—it’s all about telling a story.”
Eric’s Vision of Luxury as Self-Expression
And empower he does. Within the discreet elegance of the Mavani showroom—a space accessible by appointment only—luxury greets you like an old friend. Handcrafted bridal sets, bespoke chains, and one-of-a-kind timepieces populate the space. Whether it’s a diamond-encrusted necklace or a meticulously restored vintage watch, each piece reflects the team’s collective obsession with detail and belief that true luxury is a multisensory experience.
To understand Mavani’s distinctive aesthetic, you must first understand the man behind it. When asked about his love for jewelry, he smiles and pulls up an old elementary school photo. Raised in the ‘90s era of hip-hop culture, Eric was captivated by the swagger of icons like DMX and G-Unit. At just twelve years old, he donned his first custom chain for his class picture—a pivotal moment that sparked a lifelong love affair with jewelry.
The dream began there but came to fruition in the bustling streets of New York’s Diamond District. As a teenager handing out flyers for a local jeweler, Eric immersed himself in the city’s raw energy, the rhythm of hip-hop, the allure of glamour, and the pulse of ambition. He saw the rules of the game—and then rewrote them.
Mavani’s Expanding Influence in Luxury Jewelry
From NYC streets to A-list wrists, Mavani is expanding with a new clothing line and an upcoming Los Angeles showroom. “The future of jewelry is all about embracing boldness,” Eric says. “Why settle for subtle when you can make a statement? In today’s world, individuality and confidence are everything, and I want my designs to reflect that.”
Discover the bold world of Mavani by scheduling a private showroom appointment or exploring the latest collections at mavaniandco.com. Follow @mavani on Instagram for exclusive previews and updates on the brand’s exciting ventures.