How TikTok Catapulted Arctic Skincare Brand to Overnight Sensation

TikTok has changed the playing field of the beauty industry, giving consumers the power to decide – and broadcast what products work. The latest success story in this new wave of marketing is Norse Organics. This previously unknown Norwegian skincare brand has skyrocketed in popularity, selling out eleven times in six months, thanks to the viral power of TikTok.

TikTok’s Power to Transform Brands

In just a few months, Norse Organics has gone from unknown entity to a cult favorite. The brand’s overnight growth and success is largely thanks to TikTokers who’ve documented their acne journeys with the products. They have organically shared before-and-after acne transformations that have inspired thousands.

TikTok is the perfect platform for brands looking to gain traction organically, but there’s a catch: consumers on TikTok are harsh and vocal critics. To succeed, your product must live up to its promises—or better yet, exceed them.

Bold Claims Coincide With Global Trend 

Norse Organics made bold claims about its flagship product, the Acne Killer, including a “97% success rate across various acne types.” At first, these claims raised eyebrows, but TikTok videos quickly silenced haters. Videos flooded the platform highlighting acne sufferers of all ages, who went from chronic acne to clear skin in a couple of days.

The brand’s commitment to using 100% Arctic plants, with zero fillers has also coincided with the growing trend among Gen Z and Millennials who demand products that are as ethically sourced as they are effective.

The ‘Norse Obsessed’ Phenomenon

In a series of TikTok videos, a Norse customer, who calls herself ‘Norse Obsessed’ shared her 30-day journey using the Acne Killer. Posting daily, she documents her visible progress in clearing her acne. One of the videos alone amassed over 1.2 million views, catapulting the brand into fandom. As more acne sufferers shared their transformational success stories, the brand’s reputation for eradicating acne using arctic plants strengthened.

The Bottom Line

TikTok’s visual nature is ideal for showcasing before and after transformations. Norse Organics’ Acne Killer was perfectly positioned to benefit from this.

When used strategically, it’s evident that TikTok isn’t just a platform to showcase a product—it can be a useful tool for any brand’s success. TikTok allows customers to share authentic anecdotes which builds valuable credibility for a brand.

As TikTok continues to be centrestage of beauty trends and product searches, more brands like Norse Organics should position themselves to use the platform as a launchpad for organic growth.

In partnership with Norse Organics