How This Company Is Transforming Artists’ Merchandise Into a Way to Connect and Reward Real Fans
In partnership with Purpose Driven Entertainment
By Nick Kasmik
Jellybean, the leader in connecting physical products to exclusive digital experiences, is revolutionizing the way fans interact with their favorite artists. By enabling artists’ merchandise to connect to immersive, one-of-a-kind digital experiences, Jellybean is turning shirts, posters, vinyl records, and other collectibles into portals of discovery that bring fans closer to their favorite artists and musicians.
This cutting-edge technology can be accessed by either NFC chips or QR codes, seamlessly embedded into physical products. With a quick tap or scan, fans unlock a world of exclusive content and rewards—bridging the gap between tangible items and dynamic digital engagement. From limited-edition apparel to concert memorabilia, each item becomes more than just a keepsake—it becomes a gateway to an exclusive experience, available only to owners of these items.
Jellybean x deadmau5: Redefining Limited-Edition Collectibles
deadmau5, an artist known for pushing boundaries in music and technology, used Jellybean to redefine what his limited-edition toys could offer fans. Fans who purchased these ultra-limited edition toys were able to unlock:
- A digital collectible of the toy,
- A certificate of authenticity for these ultra-limited edition toys,
- Exclusive discount codes on future merch,
- Behind-the-scenes video content exclusive to verified owners of the toys.
This collaboration not only gave fans more ways to experience deadmau5’s world but transformed traditional merch into digital memories they’ll keep forever.
Jellybean x Rauw Alejandro: Connecting Fans to Latin Music’s Superstar
Latin music icon Rauw Alejandro partnered with Jellybean to bring fans an interactive and exclusive experience tied to his limited-edition toys. By embedding Jellybean’s technology into these collectibles, fans were able to unlock:
- A digital collectible of the limited-edition toy,
- A certificate of authenticity,
- Behind-the-scenes video of the making of the toy, exclusive to verified owners,
- A special video message from Rauw Alejandro, available only to owners of the toy,
- Discount codes and much more!
Through Jellybean, Rauw Alejandro transformed his merchandise into interactive, immersive experiences that gave fans an unprecedented connection to both his artistry and the creative process behind the collectible.
Leading the Future of Fan Engagement
By collaborating with top-tier artists like deadmau5 and Rauw Alejandro, Jellybean is proving that merchandise can be much more than a product. It’s a bridge to connection, excitement, and exclusive moments that bring fans closer to the music and artists they love most.
“Merch has always been about showing love for your favorite artist, but Jellybean is making it a two-way relationship,” says Natalie Rebot, Co-Founder and Creative Director of Jellybean. “It’s not just about owning the product anymore; it’s about unlocking moments you can’t get anywhere else.”
The future of merchandise is going to be this—because fans will expect more from the products they buy from their favorite artists or brands. Now, there is a way to reward those fans who are the most engaged, giving them access to exclusive content, experiences, and rewards that make them feel truly connected to the artists and brands they love.
With Jellybean leading the charge, the future of fan engagement is here, and it’s as simple as a tap or scan.