Global iGaming startup SPRIBE taps UFC and WWE deals to fuel UK expansion

SPRIBE, the innovative gaming software developer, made its biggest power move yet this year with multi-year sponsorship deals with entertainment powerhouses, UFC and WWE, signaling the B2B startup’s growing ambition for international growth. Following similar strategic partnerships with other global household names, like AC Milan, SPRIBE looks to be positioning itself for another banner year, with CEO and founder David Natroshvili sharing his vision for leveraging growth in the UK as a pillar for strategic growth.

SPRIBE’s latest deal ensures its brand will be front and center in some of the most electrifying moments in sports entertainment. UFC fans will see SPRIBE branding displayed across the Octagon at every major event, while select WWE shows will also draw a spotlight on the company with prime in-arena placements.

Yet the strategic partnerships go beyond signage. In a recent announcement, SPRIBE outlined that the partnership will also include high-profile social media campaigns, premium hospitality experiences, and co-branded marketing designed to supercharge engagement.

“Since day one, our goal has been to push the boundaries of iGaming,” said Natroshvili. “This partnership allows us to connect with fans who crave immersive, high-energy experiences.”

From Startup to 42 Million Monthly Users: SPRIBE’s Rapid Ascension in iGaming

Founded in 2018 by Natroshvili, SPRIBE has quickly become a household name in the iGaming world. With over 42 million monthly active users worldwide, the company’s innovative approach to gaming has redefined the multiplayer games, delivering adrenaline-fueled gameplay in a social setting. The company has captivated players in over 60 countries, including key markets like the UK.

The United Kingdom has long been a critical market for iGaming, thanks to its well-established regulatory framework and enthusiastic player base. SPRIBE’s operating license from the UK Gambling Commission underscores its commitment to the region, where Aviator has become a favorite among British players seeking a blend of strategy and excitement. The game’s intuitive design and high engagement levels have positioned it as a leader in the UK’s competitive gaming landscape.

SPRIBE’s success lies in its ability to innovate and deliver compelling experiences that resonate with players, the company’s CEO said.

Redefining iGaming Through Cutting-Edge Technology and Strategic Partnerships

“Our mission has always been to redefine iGaming through cutting-edge technology and user-focused design,” said Natroshvili. “Partnering with UFC and WWE allows us to connect with fans who value high-energy, immersive experiences, much like those offered by Aviator.”

The partnership also includes opportunities for exclusive content integration and cross-promotion. This could mean future collaborations featuring UFC fighters and WWE superstars engaging withSPRIBE games’ audiences through tailored campaigns.

“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”

While SPRIBE’s ambitions are global, the UK remains a focal point for its growth strategy, Natroshvili said, pointing to the country’s vibrant iGaming sector, UFC’s growing UK fanbase, and WWE’s stronghold in British entertainment.

“This isn’t just about brand alignment through sponsorship – it’s about creating meaningful connections with global audiences,” Natroshvili said.  “We’re excited to be working alongside UFC and WWE to bridge sports and gaming in the UK, and beyond.”

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