From Honey Sticks to Energy Drinks: BetterAlt Showcases Ayurvedic Product Line
In partnership with Miss Investigate
By Alex Ford
BetterAlt is shaking up the wellness industry with its creative take on Ayurvedic supplements. With their huge brand collaboration for TikTok Shop’s Super Brand Day, it is clear that BetterAlt is not an average health brand. Through its products, the brand is making ancient wisdom accessible and appealing to a new generation of wellness seekers.
Kickstarting Health Journey with BetterAlt’s Super Brand Day on TikTok Shop
The company’s participation in TikTok Shop’s Super Brand Day allows customers to explore and purchase BetterAlt’s Shilajit-based products at discounts. The week-long celebration featured live shopping events, product demonstrations, and exclusive offers designed to make wellness more accessible to TikTok’s diverse community.
Akash Dhoot, co-founder and chief marketing officer of BetterAlt, said: “We are thrilled to partner with TikTok Shop for our Super Brand Day. This collaboration allows us to reach a wider audience and share the benefits of our Ayurvedic-inspired products.”
BetterAlt’s TikTok Shop’s participation in Super Brand Day included two major events. The first was a ten-hour celebrity livestream featuring wrestling superstar Eva Marie, TikTok Livestream celebrity Cassandra Bankson, and more. This star-studded event demonstrated how BetterAlt’s products integrate into modern lifestyles.
Complementing the livestream, BetterAlt organized a Beach Yoga Day. The event included a yoga session led by certified trainer Marly Ralph, a fun photo booth, Himalayan Shilajit sampling stations with games and prizes, and even an aerial banner flying overhead.
These engaging activities aimed to educate consumers about the benefits of Shilajit and showcase creative ways to incorporate their products into daily wellness routines. Dhoot adds, “The TikTok Shop platform allows us to show how easily our products can be integrated into daily routines, regardless of one’s familiarity with Ayurveda.”
Exclusive Deals on Top Shilajit Products
The brand also offered discounts on its entire product range during the Super Brand Day event, exclusively on TikTok. This included fan favorites such as the Shilajit Honey Sticks, available in three flavors, and the popular Shilajit Gummies in two delicious varieties. These products have gained a strong following on TikTok, with users praising their convenience and effectiveness.
Akash Shah, co-founder and chief product officer, highlighted the significance of these offers: “Our Shilajit-based products have resonated strongly with health-conscious consumers. The Super Brand Day discounts make it an ideal time for loyal customers and newcomers to stock up on their favorites or try our latest products.”
New product launches, including the Unleash Shilajit Energy Drink and the Shilajit Tincture, were also featured during the event. These additions to the company’s lineup show the company’s focus on creating new products in the wellness space.
From Honey Sticks to Energy Drinks: Exploring BetterAlt’s Product Line
BetterAlt’s diverse product range caters to various preferences and lifestyles. The Shilajit Honey Sticks offer a convenient and tasty way to consume Shilajit, while the Gummies provide a chewable alternative. Meanwhile, the Himalayan Shilajit Resin delivers the purest form for those seeking a more potent option.
The newly launched Unleash Shilajit Energy Drink represents BetterAlt’s entry into the functional beverage market. “Our energy drink is a game-changer,” says Akash Shah. “It has the power of Shilajit with other natural ingredients to provide sustained energy, without the caffeine crash associated with traditional energy drinks.”
Another highlight of the Super Brand Day was the Shilajit GOLD+ Sea Moss Capsules, which combine Shilajit with other beneficial ingredients like Sea Moss and Ashwagandha. This product shows BetterAlt’s method of creating synergistic formulations that address multiple aspects of wellness.
The Power of Shilajit
Shilajit, the star of BetterAlt’s product line, is known for its potential health benefits. Rich in fulvic acid and minerals, Shilajit has been used in Ayurvedic medicine for centuries to support energy production, cognitive function, and overall vitality.
Shah elaborated on the benefits: “Our customers report increased energy levels, improved focus, and enhanced physical performance after incorporating our Shilajit products into their routines,” he shares, adding that the Super Brand Day on TikTok Shop was an excellent opportunity for more people to experience these benefits firsthand.
BetterAlt’s focus on quality is evident in its sourcing and production processes. All products are third-party tested for purity and potency, giving customers the full benefits of this powerful Ayurvedic substance.
Why January is the Perfect Month to Try BetterAlt’s Range
As people focus on health and wellness resolutions in the new year, BetterAlt’s Super Brand
Day on TikTok Shop offered a timely opportunity to invest in high-quality supplements at discounted prices. The event’s timing in January aligned with consumers’ renewed commitment to health and self-care.
Dhoot emphasized the significance of the event’s timing: “January is when many people are most motivated to make positive changes in their lives. Our best deals during this time will make it easier for individuals to take that first step toward better health with us.”
The Super Brand Day event runs from 21st – 27th January, 2025, exclusively on TikTok Shop. Follow BetterAlt’s TikTok account for live updates, exclusive content, and flash deals for more such exciting campaigns. With limited stock available at these special prices, early participation is recommended to secure the best offers on BetterAlt’s range of Ayurvedic-inspired wellness products.
Rolling Stone UK newsroom and editorial staff were not involved in the creation of this featured content