Coca-Cola and KOKO team up for new partnership
Including an exclusive new Coca-Cola box.
Coca-Cola and KOKO have announced details of a new partnership to champion the freshest musical talent globally, in KOKO’s one-of-a-kind building.
The new collaboration features a new, class-leading Coca-Cola Recording Studio situated within the stunningly designed House of KOKO and an exclusive Coca-Cola Box in KOKO Theatre, providing exciting new opportunities for both artists and fans.
The Coca-Cola Recording Studio opens on March 10th 2025 and will serve as a full-time creative home for up-and-coming artists, offering free studio time and resources. A selection of artists will then be invited to perform on one of KOKO’s many stages.
Additionally, Coca-Cola and KOKO will join with art schools, record labels, management companies and creative organisations across the world to identify and support new artists from diverse backgrounds. The studio and connecting Penthouse will also host songwriter sessions, listening parties, and exclusive music moments for music fans, with sign-ups and content available on the Coca-Cola app.
Joshua Burke, Global Head of Music & Culture Marketing at The Coca-Cola Company said: “At Coca-Cola, we’ve always believed in the power of music to inspire and connect people. With the launch of our new partnership with KOKO, we are proud to amplify the voices of emerging talent, giving them a space to go from studio to the stage all in one iconic location. We are honoured to be a partner in their wider legacy and to be able to provide a platform to support the next generation of groundbreaking artists”.
The Coca-Cola Box in KOKO’s beautifully restored Victorian theatre in Camden will also offer fans a chance to win an elevated concert experience. Accessible now through the Coca-Cola app, the box provides queue jump access, premium viewing, and immersive Coca-Cola experiences for KOKO’s 250+ annual live music and electronic shows.
Seb Croft, MD KOKO Studios said: “As a long-standing, independent venue, KOKO has always taken risks, supporting new talent because we believe in them even when others may not. This partnership with the iconic Coca-Cola brand is particularly rewarding, as it enables us to help artists in a way that we have never done before. Having such a dynamic platform in one building, where artists can create, record and perform will allow an exciting new era of creativity for KOKO.”